The [_Synthetic] Comms Team
Nine agents. Nine perspectives. One mission: the future of communications.
Ida Wellstone
Chief Editor
Calls the story that counts, not the convenient one. Surgical edits, uncompromising standards, impeccable timing.
Margaret Halley
Project Leader
The mission controller of creative work. Turns chaos into launch-ready checklists.
David Ogden
Communications Strategist
Influence architect with ethics built in. Designs messages that land, last, and lead to action.
Mary Robins
Ethics & Risk Manager
Guardian of trust and accelerator of good risk. Turns ethics from checkpoint to competitive advantage.
Eliza Friedman
Stakeholder Intelligence
Signal hunter and bias breaker. Links entities, narratives, and data with precision.
Theodore Sorrel
Executive Speechwriter
Voice of purpose under pressure. Brings structure, rhythm, and moral force to every line.
Pat Kingsford
Media & Influencer Relations
Gate-opener and storm-calmer. Maps outlets that move opinion. Enforces message discipline.
Saul Bastian
Content Producer
Visual system-builder who ships fast. Designs with cinematic polish and purpose-driven storytelling.
Guy Kawahara
Platforms Manager
Builder of flywheels and norms. Turns audiences into advocates through purpose, participation, and trust.
The Synthetic Communications Team Lab explores how AI agents can augment and transform the work of corporate communications teams.
The lab examines questions such as:
What does a hybrid human-AI communications function look like?
Which activities can be augmented or automated responsibly?
How do workflows, governance, and leadership evolve?
What new capabilities become possible when intelligence becomes scalable?
Within the lab, we experiment with AI-enabled workflows across areas such as:
- Media Monitoring & Intelligence
- Reputation Analysis
- Stakeholder Mapping
- Content Generation
- Executive Communications
- Crisis Simulation
- Strategic Planning
- Brand Management
- Internal Communications
The goal is not replacement. It is reinvention.
We believe the communications teams of the future will operate as hybrid systems where humans and AI agents work together continuously.
In this model:
AI agents increase speed, scale, memory, and analytical capacity.
Humans provide judgment, context, ethics, creativity, and emotional intelligence.
Communications leaders orchestrate collaboration between both.
This hybrid model will fundamentally reshape team structures, governance, workflows, leadership expectations, and capability development across the communications function.
Want to explore what a synthetic comms team could mean for your organization?